Increase your
outreach on the web beyond your web site!
Interact with clients, stay connected 24x7.
Use of Social Media is becoming a standard
integration on web sites. From Blogs
and RSS
feeds to Sharing, Facebook to Twitter, and
YouTube, social media is the new frontier on
the web.
YouTube
Video
YouTube is one of the biggest phenomena on the web in the 21st century. Video reaches a huge audience, makes a personal, interactive connection with users, and most importantly is one of the quickest ways to gain search engine ranking.
YouTube
is
owned
by
Google
and
hosting
YouTube
videos
on
your
web
site
gains
almost
immediate
notice
from
Google,
with
other
search
engines
following.
The
videos
can
be
anything
from
a
personal
video
introduction
from
the
owner
of a
business,
to
video
of
the
services
provided,
to a
video
of
an
event,
or
even
a
resource
video
with
important
related
information.
The video can work for you in two ways. First it lives on YouTube where it can be accessed
by all YouTube users as well as search engines. Second, a YouTube custom video player is placed
on your site where your users can view the video on your site, and is also picked up by Google and
other search engines.
It turns a stagnant, one-dimensional site into an interactive 3D experience.
It
entertains
and
can
inform,
and
makes
a
connection
with
your
user
that
can't
be
made
via
text.
To
the
right
is
an example of a custom video player for a single video,
Custom video players can be created
for multiple videos
in
any
size,
and
with
different
colors.
Facebook,
Twitter,
and
Sharing
The live icon links above
are one example of
incorporating social
media into your web
site. These
links allow users to
market your site and
information for you!
They can share your
web site, which
mushrooms when the
sharing takes place
on Facebook, where
it is shared with
all their friends.
You don't need a
Facebook or Twitter
account to use these
links, and can still
benefit from the
enormous community
of clients and
potential clients.
Capitalizing on
Facebook, we can
create a Business
Facebook page for
you, which will
allow you to collect
friends
and communicate
instantly with them.
With a Facebook
Business page, you
can post notices
about upcoming
events, share the
latest news, and
introduce new
products and
services. Most
importantly, it
creates a personal
connection and
cements a
relationship between
you and your
customers, resulting
in a loyalty that is
hard to achieved by
traditional means.
Creating a Twitter
account, for those
who have the
endurance and time,
is another way of
communicating
electronically.
Both of these
methods can have
great payoffs for
your business, but
take a considerable
amount of time and
energy. It is
better not to do
them, than to do
them poorly.
Blog
and
RSS
Feeds
Yet another means of
forging
relationships and
communicating
instantly is through
a blog. Again,
this
requires a
commitment of time
an energy.
Blogs are only
effective if they
have input on a
regular basis.
If you have the time
to do one or two
posts a week and
monitor for and
respond to comments,
a blog can be
another building
block in gaining you
traffic, business
and cementing
relationships.
We can set up a blog
for you with
Google's Blogger
software (software
is free). They
have many templates
which we can modify
with your brand.
With a blog, you can
have an RSS Feed to
which people can
subscribe!
They get immediate
notice when you
content changes and
can either visit to
read or read in
their "blog reader."
It is also possible
to have an RSS Feed
of your web site.
and communicate
instantly with them.
With a Facebook
Business page, you
can post notices
about upcoming
events, share the
latest news, and
introduce new
products and
services. Most
importantly, it
creates a personal
connection and
cements a
relationship between
you and your
customers, resulting
in a loyalty that is
hard to achieved by
traditional means.
Creating a Twitter
account, for those
who have the
endurance and time,
is another way of
communicating
electronically.
Both of these
methods can have
great payoffs for
your business, but
take a considerable
amount of time and
energy. It is
better not to do
them, than to do
them poorly.
this
requires a
commitment of time
an energy.
Blogs are only
effective if they
have input on a
regular basis.
If you have the time
to do one or two
posts a week and
monitor for and
respond to comments,
a blog can be
another building
block in gaining you
traffic, business
and cementing
relationships.
We can set up a blog
for you with
Google's Blogger
software (software
is free). They
have many templates
which we can modify
with your brand.