SEO - Search Engine Optimization &
Registration Services
Specializing in Small
Business Web Site Design and Redesign
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SEO - Search Engine
Optimization is FREE
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Included in the affordable
design ($100 per page) is complete SEO -
Search Engine Optimization. Good
design practices ensuring optimal search
engine ranking are employed when we design
your site: |
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Domain
Name:
The domain name should contain the words
being used in searches. For example, if
your name is Jones and your company does
marketing, the domain name should have
the word "marketing" in it. It
should not be
www.jones.com but rather
www.jonesmarketing.com.
People searching for marketing services
will put the word "marketing" in their
search request. Search engines
will return FIRST those sites that have
the word "marketing."
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Metatags:
Metatags are hidden page titles,
descriptions, and keywords and are very
a key factor in getting ranking.
Users can't see them, but they play an
important role in gaining ranking from
search engines. There are max
lengths and other rules, not the least
of which is carefully crafting them to
match your company, products, and/or
services.
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Keyword
Relevance: If you are a
marketing company, "marketing" and other
words related to your service should be
in your keywords. However, if
those words aren't predominant on the
page (in Text, Text Titles, Text
Subtitles, and Captions) the keyword
will NOT gain you ranking with search
engines. Keywords should match the
page content, which in turn matches what
it is your company does or provides.
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JavaScript instead of Flash:
Flash is really bad for gaining search
engine ranking and we do not use Flast. Flash is ignored
by the search engines. Similar
effects can be achieved with JavaScript
coding and it will not hurt search
engine ranking.
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HTML:
We use straight html coding to ensure
rich search engine content. We do
not use templates, or other 3rd party
interfaces that often hide content and
complicate the code that search engines
explore.
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Links
and Cross-Links: We make good
use of links within the site, as well as
outbound/inbound (links to other web
site and from other web sites) which are
called "cross-links." Links,
especially cross-links, are another
important factor in search engine
ranking.
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Search Engine Registration
is FREE
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In addition to the good web
design practices above, your new web site will be
registered with all the
major
Search
Engines including:
Google,
Bing,
MSN
Live,
Yahoo
Search,
Ask,
AltaVista, AllTheWeb, and
AOL.
Helping the search engines to find you is an
important part of getting business from your
web site. |
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Sitemap & Robots Files
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Another part of
communicating with these search engines
(called robots, bots or spiders) to help them find and rank your
site is sitemaps and robots files. We build
a "robots.txt" file which robots or
bots (search engines) find and rank you.
We build a "sitemap.xml" (listing all
your site pages and location) that is listed
in the "robots.txt" file, again helping
search engines find you. The "sitemap.xml"
is submitted to Google and other search
engines that accept sitemap submission.
For those that don't, they find the site map
because it is referenced in the "robots.txt"
file. |
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Google Analytics &
Webmaster Tools
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In addition, we create
Google
Analytics
account for
you and add "tracking code" to each of
your web site pages. Google then
tracks all the activity on your web site.
You will be able to see who visited your
site, how long, how many pages they viewed,
where they came from and even what words
they used to find you! After a period
of time, this information can be used to
refine your metatags and further increase
your ranking. It also provides
information for revising content, by showing
the top/bottom landing pages, and the top
exit pages. |
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We also use
Google
Webmaster
Tools,
Alexa Site
Tools,
and
Yahoo Site
Explorer
to help propagate your site on the web.
We "claim" your Google "places" page as
well, employing every tactic possible to get
the best possible ranking for your site.
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